• Fundación MAPFRE launches a television campaign to promote the values of solidarity shown by society during the pandemic and in difficult times.
  • The campaign also focuses on the power of people when they unite to work together
  • Fundación MAPFRE has been developing solidarity projects and directly helping over 60 million people in 30 countries, for 45 years.

The campaign focuses on raising awareness of the importance of solidarity, and the capacity and power of people when they unite to overcome difficulties together, as we have seen over the past year in the face of the pandemic and are seeing now in the current circumstances.

People helping people and working together. This clearly identifies the work that Fundación MAPFRE has been doing for the last 45 years in more than 30 countries around the world. In the last 15 years alone, the Foundation has allocated more than 700 million euros to help more than 60 million people who have benefited from its projects.

The slogan “building a more humane future” underlines the importance of human values, which are fundamental for overcoming crises and ensuring an innovative and sustainable future.

Many of these solidarity projects have been possible thanks to the commitment of the Foundation’s more than 10,000 volunteers, which is reflected in the magic of this campaign where we see a volunteer teaching a girl the importance of helping others.

Why use this slogan?

Building: because Fundación MAPFRE has been committed to society for 45 years.
A future: because it has an innovative approach.
More humane: because it reflects its DNA: people who look after people

This campaign has been designed by Agengia Tango and produced by PRIMO under the direction of Dani Fortuny.

More information at unfuturomashumano.fundacionmapfre.org/en/