Photo caption from left to right Óscar Lozano of RITHMI, Javier Pita of NAVILENS, José Manuel Inchausti, chairman of the judging panel and Marta Carruesco of SPEAKARE by Cubelizer
  • The entrepreneurs, winners of the European semi-final, will be competing this upcoming 10 October, in Madrid, with other projects from Brazil, Colombia and Mexico.
  • The goal of these awards is to promote creativity, entrepreneurship and leadership as tools for creating a better world                                                                    
  • The entries submitted were classified into e-Health, Insurtech and Mobility

RITHMI, a Valencian project which represents a step forward in preventing strokes 24 hours a day, 365 days a year, thanks to a smart wearable, has been chosen in the e-Health category: the Madrid-based project SPEAKARE by Cubelizer is a startup proposing an elderly home care system using artificial vision and was named the winner in the Insurtech category. In the sustainable mobility and road safety category the Murcian NAVILENS project has reached the final, with its system of digital markers which provide useful information to blind people. These are the projects which have been chosen by the Madrid judging panel to take part in the final of the Fundación MAPFRE Awards for Social Innovation which will be held on 10 October, in Madrid. This event will be bringing together 9 European and Latin American entrepreneurs whose projects stand out for their innovation and high social value.

Held as a competition and organized around three geographic regions, Brazil, the rest of LATAM and Europe, the goal of the Fundación MAPFRE Awards for Social Innovation is to help boost proposals which, thanks to their particular characteristics, contribute to resolving and improving specific aspects of the world in which we live, in the areas of health, mobility and insurance innovation.


The three European finalists will be competing with the Latin American finalists, namely ECGLOVE (Mexico), a glove placed on the upper chest area in order to measure a person’s heart rate; MIKCLUB (Colombia), an initiative which seeks to improve the quality of life and welfare of underprivileged families by helping them gain access ti savings and insurance, and the web platform CAMINITO PARA LA ESCUELA, which provides information on the danger levels of school environments through citizen engagement.

They will also be going head to head with the finalists from Brazil: NEUROBOTS, a rehabilitation system for people who have had a stroke by means of an exoskeleton which is attached to a person’s paralyzed hand; MANEJEBEM, a social network for small-scale farmers which offers remote technical assistance to help contribute to sustainable rural development, and CARONA A PÉ, a system which organizes groups of children who live near each other so that their families and teachers can accompany them from home to school and back.

All of them will returning to defend their projects in the grand final which will be held on 10 October in Madrid in order to win an award boasting a 30,000 euro prize. Fundación MAPFRE will be awarding 90,000 euros in total, with one award per category.


The second edition of the Fundación MAPFRE Awards for Social Innovation

also seeks to promote creativity, entrepreneurship and leadership as tools for achieving a fairer world, as well as to promote values such as sustainability, equality and inclusion.

From among more than 200 submitted projects, the assessment committee chose the 26 most innovative initiatives, those with the greatest capacity for social transformation and global impact, and with a common goal: improving health, insurance and sustainable mobility, three key aspects of social progress. The committee also evaluated the ability of the project’s representatives to demonstrate through pilot tests that the projects could be effectively implemented in real life situations.


The 9 semifinalists will enjoy several promotional channels for their projects: They will receive support in order to effectively communicate and develop their proposals, by means of online mentoring and coaching for finalists. They will also receive a public relations plan to improve the visibility of their projects to potential investors and backers.