The foundation will open an art center focused on photography.
Fundación MAPFRE has presented its new cultural project today in the Catalan capital, Barcelona. The initiative will involve the opening of an international center dedicated to photography which will lend continuity to the exhibition programs held thus far, but will also drive pioneering initiatives within the Foundation’s photography activities. Among other initiatives, the exhibition program intends to include private and public Catalan photography collections; to roll out an educational program aimed at schools and families; and to schedule a cycle of conferences and to organize an award.
This new space, which will begin its activities between March and May of next year
This new space, which will begin its activities between March and May of next year and will replace the current headquarters, will be located in one of the most emblematic buildings in contemporary Barcelona: the Torre MAPFRE. Located within the renowned“Edificio Vela”, an expansive curvilinear space at street level, the new headquarters will have a total of 1400 m2 and will house two exhibition halls, a space for educational activities, an auditorium and a bookstore.
Nadia Arroyo, director of culture at Fundación MAPFRE explained during the presentation that “after five satisfactory years of active presence in the cultural life of the city, this new project will serve to demonstrate Fundación MAPFRE’s keen interest in bolstering its contribution to Barcelona’s dynamic and future projection within a determined field, namely art photography, which is inextricably linked to the cultural excellence of modern Catalonia.
She also highlighted that “the Foundation’s ultimate goal is none other than to make their contribution along with other well-known Catalan institutions which have been fully or partly involved in raising photography’s profile for some time and with excellent results.