Ignacio Baeza, Vice President of Fundación MAPFRE; Paula Gil, president of Doctors Without Borders Spain; Doña Elena, Director of Projects at Fundación MAPFRE; Carlos Moro, founder and president of Bodega Matarromera; and Antonio Miguel-Romero, Vice President of Fundación MAPFRE.
Milagros Paniagua, General Secretary of Objectives and Policies of Inclusion and Social Welfare; Andrés Allamand, Ibero-American Secretary General; Carolina Herrera; HRH Queen Sofia; Ana Botella, president of the Integra Foundation; Antonio Huertas, President  of Fundación MAPFRE; and Ernesto Abati, Undersecretary of Agriculture, Fisheries and Food.



  • Antonio Huertas: “We are all called to act on behalf of a more inclusive, fair, and caring society”
  • Carolina Herrera: “I share the award with the people who provide an opportunity for a better life and work for the common good”
  • Doctors Without Borders: “Humanitarian aid is a fragile lifeline in the midst of the storm of war”
  • Fundación Integra: “Employment is the most important social good and is what allows for a dignified life.”
  • Bodega Matarromera: “We work for and on behalf of our towns and their people”

Fundación MAPFRE presented its Social Outreach Awards in Madrid today, October 6, in recognition of the work and dedication of people and projects that bring about positive change and contribute to making the world a better place.

The event was presided over by Her Majesty Queen Sofia and was attended by Milagros Paniagua, Secretary General for Objectives and Policies of Social Inclusion and Protection.

During the awards ceremony, Antonio Huertas, President of Fundación MAPFRE, congratulated the winners and gave special mention to those who “live through extremely dramatic situations on a daily basis yet get up every day with a positive mindset in order to continue caring for the suffering people who need them.” He also acknowledged the institutions of the third sector, such as Fundación MAPFRE, “for focusing on the most vulnerable and offering support to keep them from falling below the poverty line from which it is so difficult to escape.” He also stressed that “charitable work has an immense multiplier effect,” since “if each of us does our part, which is how we at MAPFRE understand our commitment to sustainability, we join our efforts and reach many people. We are all called to act on behalf of a more inclusive, fair, and caring society,” he said.


The 83-year-old businesswoman and fashion designer received this award for an entire professional career during which her more human and supportive side always shined through, demonstrating an active commitment to the fight against malnutrition, the well-being of children, the fight against and prevention of breast cancer, and the progress of women. As a response to the pandemic, and in collaboration with the Red Cross and Red Crescent, she created the Carolina Herrera Heart for Hope initiative, raising 7 million dollars to supply medical material and psychological support to affected communities in countries all over the world.

During the ceremony, Carolina Herrera (Caracas, 1939), who was accompanied by her daughter Carolina A. Herrera, expressed her gratitude for the award. She went on to share it with the other winning entities, “which have performed generous and important social work to support people who, for different reasons, need our solidarity to find the opportunity to have a better life and, consequently, wok toward the common good.” In this sense, she highlighted the commitment of “three robust Spanish organizations” that engage in “extraordinary social work with children and women and with whom we are lucky and proud to work.” These are ARED and Fundación QUIERO TRABAJO, “which support women in vulnerable situations to become fully integrated into society,” and Fundación ALADINA, “which works tirelessly to ensure that cancer does not erase the smile of any child.”


In this edition of the awards, which offer a total sum of 120,000 euros, Fundación MAPFRE received a total of 1,432 applications from Europe, the United States, and Latin America.

Among all the applicants, the winners were Fundación Integra (Best Organization in Social Causes), Doctors without Borders’ hospital train in Ukraine (Best Project or Initiative Given its Social Impact), and Bodega Matarromera (Best Initiative in the Agriculture Sector).


Doctors without Borders launched the hospital train in Ukraine at the end of March, shortly after the outbreak of the war. The medical-humanitarian association, which last year celebrated its 50th birthday, sought a solution to offer medical support to casualties from hospitals and clinics in regions close to combat areas that had reached their capacity. Since it began running, the train has made 58 trips and transferred 1,811 patients and 78 orphaned children evacuated from an orphanage.

Paula Gil, President of Doctors Without Borders Spain, gave a moving speech at the event, thanking the more than 63,000 people who work for the organization around the world and especially “my colleagues in Ukraine, who for more than seven months have been doing their utmost to alleviate the suffering caused by this conflict,” which “as with all wars,” she labeled a “great injustice” and a “failure of humanity.” During her speech, she also mentioned other conflicts and displacements; droughts, especially in the Sahel belt and in East Africa, “which have decimated harvests”; and the “significant increase” in the number of children with acute malnutrition admitted to therapeutic feeding centers in countries such as South Sudan, Somalia, and northwest Nigeria — “crises that get less media coverage because they are distant to us”.


Fundación MAPFRE also recognized the work of Fundación Integra, an entity created in 2001 with the aim of supporting job seekers who, due to various circumstances, find it more difficult to integrate into society.

Ana Botella, President Fundación Integra, showed her sincere gratitude upon receiving the award. During her speech, she acknowledged all the people to whom this organization has provided a second chance to start a new life thanks to a job, because, as she said, “employment is the most important social good and is what allows for a dignified life.” The beneficiaries include ex-prisoners, ex-drug addicts, female victims of gender violence, at-risk youth, and the homeless — “people with first and last names who have had to overcome very difficult situations and whose history has, on many occasions, made it impossible for them to join the labor market,” she commented.

The president of Fundación Integra also thanked the more than 3,000 volunteers who help train these individuals, as well as the 61 companies that form part of its employment network, Compromiso Integra, and the almost 300 entities that work with them and that have been a fundamental part of providing employment to more than 19,500 people, 70% of whom are women.


Fundación MAPFRE presented Carlos Moro, founder and president of Bodega Matarromera, with the award for the Best Initiative in the Agricultural Sector, a biennial prize in recognition of the commitment to the territory, innovation, and sustainability of a company with more than 30 years of experience and a benchmark in the national and international wine scene.

During his speech, Carlos Moro highlighted the aspect he most appreciated in being recognized: the “contribution to the economic activity of the territory, to the creation of employment, and to economic and environmental sustainability.” In this sense, he also stressed that “we work for and on behalf of our villages and their people to create employment and business activity in rural areas, taking advantage of the versatility of the land which, combined with innovative processes, a firm commitment to technology, and a staunch defense of sustainability and equality, has enabled us to achieve things we could never have imagined.”

Present in six Denominations of Origin (Rueda, Ribera del Duero, Cigales, Toro, Rioja, and Ribeiro) Bodega Matarromera is a leader in R&D&I and is committed to respecting the environment through the construction of eco-efficient facilities, ecological agriculture, waste and water management, and renewable energy. It currently has more than 100 employees.